In 1965, under the leadership of our founders, Şemsettin Deniz and Şerafettin Çatan, we started our business in a 50m2 shop in the Beyoğlu district of Istanbul, selling water and fruit juice to about 20 customers in the neighborhood. With the active involvement of the second generation in the family, we continued our growth by adding Coca-Cola products to our sales in 1978.
In the 1990s, we expanded our operations to other districts in Istanbul, distributing Coca-Cola products in addition to our existing areas.
In 2013, we formed a partnership with Mars and began to provide our services to half of the European side of Istanbul. By 2014, we expanded our coverage to the entire European side, and starting in 2015, we reached out to cover the whole city of Istanbul. Through this collaboration and our strong business structure, we have provided better on-field services to our brand and customers.
In 2017, we took on the distribution of Haribo confectionery on the European side of Istanbul, adding another world-renowned brand to our portfolio and offering our customers even more options.
By 2022, our partnership with Mars had expanded to cover 11 provinces across Turkey, and for Haribo, we reached as far as the Thrace region, establishing a robust distribution network.
As the Ervin family, with over half a century of experience and responsibility, we continue to provide the best service to our portfolio of more than 24,000 customers with world-class brands. Putting our customers' needs at the forefront, we strive to be a reliable and steady business partner. We work tirelessly to ensure customer satisfaction and to build long-term collaborations with our business partners. With this vision, we will continue to grow and thrive.